Bachelor of Business Administration (BBA) is a 3 year full-time undergraduate program under the Business Management domain, leading students to specialize in Marketing Management, Financial management, Human Resource Management, etc., and acquaint them with several aspects of business administration, Financial Markets, Accounts & Finance, Skill Development, Administration and Leadership etc. and prepares them to managerial and entrepreneurship roles.The program focuses on developing the students and equipping them to meet the managerial challenges at the Industry level.
It also develops the ability to work along with different genre of teams to develop their leadership and administration qualities. The program aims to imbibe independent thinking, decision making capability and research aptitude. Learning is enhanced through pedagogical tools like presentation, case studies, internships, research reports, industrial visits, and workshops in their specific domain from the pool of industry experts.
In addition, our Regular BBA program, The BBA-Global program brings in an international flavor into the curriculum and aims to inculcate a multinational competitive edge among students to understand the competition in the international scenario and to assess global business strategies followed by MNCs.
The interactions with foreign corporate executive and business management professors positively add up to the confidence of BBA students. The students will learn the art of teamwork and delegation when solving the assignments given to them on international platforms and up skill themselves.
This international exposure is worth mentioning in students profile. Global Program involves an international tour during which students will undergo Industrial Visits, Workshops, Group assignments, Guest Lectures, University visits and Sightseeing in the end to enjoy the visit.
Multi-country-culture approach to business practices by associating our students with students from other countries, not only opens them up to an intellectual network, which is quite a significant resource now-a-days, but also leads to rationale and sophistication in their thought process. Students of Global program, carry an edge over others because of their international exposure, show better skills in analyzing business equations, and develop strong acumen in implementing their decisions.
International industrial visits expose students to international industry strategies, standards, procedures, policies, administration styles, competition, customer priorities, trends and uncertainties in global arena, on their way to become industry ready and tough business guys.
The conduct, discipline, self-management, and performance in the assignments pre, during and post visit will all count for grades appropriately.
Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods. In contrast, business intelligence traditionally focuses on using a consistent set of metrics to both measure past performance and guide business planning.
With the expansion of analytics in decision making, the collection and use of data has become an everyday part of business operations, and demand for highly skilled analytics professionals has never been higher.
Analyst and Data Science roles exist in almost every sector of the economy and professionals in these fields have the opportunity to make significant contributions to the way businesses function and ensure they adapt and remain competitive in the long term. Some of the key sectors that are currently employing Business analysts and data scientists are: Finance, Retail, Energy and Utilities, Telecom, Transport, Healthcare, Consultancies.
A career in analytics and data science is fast-paced and gives you the opportunity to work on multiple projects in a variety of sectors. Professionals in these fields help businesses by finding patterns in data and using these to help solve problems faced by businesses. It requires excellent technical, analytical and communication skills.
Data Analytics is a market specific offering for Asia and Indian Sub-Continent as a part of the Endorsed Undergraduate or Postgraduate Degree Provision.
Digital marketing is the component of marketing that uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts
The Digital Marketing Institute’s Certification Framework describes what a professional should know, understand and be able to do based on a given certification level. A framework also demonstrates how learners can progress through higher levels of certification within a framework.
The Framework operates internationally and importantly also provides a basis for professional certifications within the Digital Sales & Marketing Industry. It allows students, educators, and employers to easily understand a professional’s competency and assists in portability between countries or employers. The world’s leading digital brands and agencies review and approve its syllabus ensuring that it is cutting-edge, relevant, and technically accurate
12TH Std from State/CBSE/ICSE or any equivalent board recognized by UGC.
(choose any one)
4 Years with exit option after 3 years