1. START WITH A STRONG HOOK

Grab attention in the first 30 seconds. Open with a relatable problem, a powerful stat, or a short story that makes your idea feel urgent and exciting.

2. CLEARLY DEFINE THE PROBLEM AND YOUR SOLUTION

Investors want to know:
• What problem are you solving?
• Why is it important?
• How does your
• product/service solve it better than others?
Make your solution sound simple, scalable, and innovative.

3. KNOW YOUR MARKET

Show that you’ve done your homework. Who are your target customers? How big is the opportunity? Mention trends or gaps that support the need for your idea.

4. SHOW A WORKING MODEL OR PROTOTYPE

A demo—even a basic one—goes a long way. It shows you’re not just dreaming; you’re doing. Even early traction (like feedback from potential users) adds weight to your pitch.

5. KNOW YOUR NUMBERS

You don’t need an MBA to talk money. Just be clear about:
• Your revenue model
• Estimated costs
• Basic growth plan
This builds trust and shows you’re thinking long-term.

6. BE PASSIONATE, YET COACHABLE

Investors back people, not just products. Show your passion—but also your willingness to learn, adapt, and grow.

7. END WITH A CONFIDENT ASK

Don’t end with “that’s it.” Be clear: How much funding do you need, and what will it be used for? Keep it crisp and confident.

FINAL THOUGHT
EVEN AS A STUDENT, YOU HAVE WHAT IT TAKES TO IMPRESS INVESTORS. WITH A CLEAR PITCH AND GENUINE PASSION, YOUR IDEA COULD BE THE NEXT BIG THING. SO, GET OUT THERE AND PITCH WITH PURPOSE!